The Minuit Rose Luminous Edition is the One & Only bottle of rosé wine with a micro-fibre label which enables it to light up like a bulb and glow in the darkwithout any source of external energy.
« We were thinking of ways to innovate and differenciate ourselves on our market. It had to be something creative and go hand in hand with the brand’s DNA.
Minuit Rose is a night-time wine after all, we thought it was about time it had the proper outfit to boast in the dark !
The bright & pale pink light the label reveals reminds us of those shining stars above the vineyards of Astros in Provence and how they make the grapes glow. », say the 2 founders.